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This new medical publication by ICAO in collaboration with IATA and IFALPA stands out from other ICAO publications for its approachability and aesthetic graphics. The creative strategy based on my own market research turned this publication into a handy book that any pilot should read as a helpful and accessible guide, while providing clear information and suggestions. This positioning strategy was greatly supported by ICAO Communications and much appreciated by IATA and IFALPA who collaborated on it.

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