IATA SMART SOLUTIONS
The International Air Transport Association (IATA) has a branding that was well established in the organisation. The challenge was to be creative within this branding.
To stand out, we chose the format to be horizontal shape and treated photos in a different way that they were used to. Photography was carefully selected with the intention of upgrading the overall quality of the brochure, to convey their message about being the world-class service.