Cartise is an internationally renowned brand that offers a line of women’s clothing that matches today’s modern lifestyle. Their tag line ‘Color your life’ illustrates their philosophy of using the colors in style each season, and shows how much they love dressing women with outstanding colors.
For F/W09 campaign, we chose to take the scene in black and white where the color of the garments would stand out in the spotlight. This brochure was also designed to convey the same concept. The half transparent cover is showing little color underneath to give an impact when it is opened. Just like what the fogs were doing in the photoshoot, it seems it is covering but it creates the contrast and make the color stand out even more. It is moody and delightful at the same time.